Deco Marketing SEO

Challenge

In August 2022, a client approached us because their website was facing a problem – the number of people visiting it had fallen from 108,000 to 50,000 per month, as per SEMrush. This decline in traffic was also impacting the generation of potential customer inquiries. Our task was to use various SEO strategies to boost the website’s traffic and lead generation once more.

Solution

We began by conducting a website audit, examining traffic, conversions, and backlinks using various tools to gather data. The audit helped us find and concentrate on the most important pages, and we removed less important pages from the site.

Next we focused on improving on-page like meta tags, headings, and content structure, ensuring each page has unique and compelling meta titles and descriptions.

We also make a content strategy for creating a relevancy and produce informative blog posts related to marketing and decoration trends. Additionally, we improved the current content by identifying pages that lacked depth and substance. We expanded these pages by adding new and relevant information.

We conducted a Technical SEO audit, thoroughly examining aspects such as page speed and mobile-friendliness. Following the audit, we optimized the website to enhance the overall user experience.

To improve the website’s authority and relevance. Our backlink building efforts prioritized high-quality, relevant backlinks from authoritative websites to strengthen the overall link profile.

Results

154%

Engagement Growth

100%

Users Growth

1550%

Top 3 Organic Keywords Growth

71.91%

Traffic Growth

Traffic Growth
Traffic Growth

The implemented SEO strategies resulted in a significant improvement in organic visibility. The website experienced a notable increase in organic traffic, indicating a successful campaign. Ongoing monitoring and optimization will be essential to sustain and further improve these results over time.

By focusing on a holistic approach that encompassed on-page optimization, content creation, technical enhancements, and backlink building, successfully strengthened its position in search engine rankings, ultimately leading to increased visibility and potential customer acquisition.

“Local Rankies have been our esteemed digital partners for more than three years. Our collaboration with Local Rankies is characterized by a high degree of cooperation and mutual respect, fostering a partnership dynamic rather than a traditional agency-client relationship. Their expertise in the field is unparalleled, making them invaluable contributors to our shared success.”

Charlotte Vitsen (CEO)
Melbourne Australia

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